Privacy Policy

Egobacon, Inc., doing business as FraternityRings.com and FratRings (“FraternityRings,” “we,” “us,” or “our”), operates fraternityrings.com and related services (collectively, the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, create an account, place or attempt to place an order, contact us, submit a form, sign up for email or text messages, or otherwise use the Services.

Personal information we collect

Depending on how you interact with us, we may collect:

• Contact and account information: your name, email address, telephone number, billing and shipping address, account credentials, and customer number.
• Order and transaction information: products viewed or purchased, customization and engraving selections, order history, payment status, shipping details, returns or service requests, and related communications. Payments are processed by Shopify and other payment providers; we generally do not receive or store complete payment-card numbers.
• Preferences you provide: jewelry preferences, ring size, organization affiliation or interest, chapter or line information, personalization details, and marketing preferences.
• Device and usage information: IP address, browser and device type, operating system, time zone, referring pages, pages and products viewed, searches, clicks, cart and checkout activity, approximate location derived from IP address, and cookie or similar identifiers.
• Communications and content: customer-support messages, reviews, survey responses, photos, and other information you choose to provide.
• Marketing information: email and SMS consent records, engagement with our messages and advertisements, campaign source, and inferred interests.

How we collect information

We collect personal information directly from you, automatically through cookies, pixels, tags, SDKs, log files, and similar technologies, and from service providers and business partners that help us operate, measure, market, secure, and improve the Services.

How we use personal information

We may use personal information to:

• Process payments, fulfill and personalize orders, arrange production and shipping, and provide order updates;
• Create and manage accounts and remember cart contents and preferences;
• Provide customer support, sizing help, warranty or re-plating services, and respond to questions or complaints;
• Detect, investigate, and prevent fraud, abuse, security incidents, and other harmful activity;
• Operate, analyze, troubleshoot, and improve our website, products, marketing, and customer experience;
• Send transactional communications and, where permitted or with your consent, promotional email and text messages;
• Personalize content, product recommendations, and advertising and measure advertising performance;
• Comply with legal obligations, enforce our terms and policies, and protect our rights and the rights of others.

Cookies, pixels, analytics, and advertising

We and our providers use cookies and similar technologies to operate the website, keep you signed in, remember preferences and cart contents, understand how visitors use the Services, prevent fraud, and measure or personalize advertising. Providers may include Shopify, Google, Meta, OpenAI advertising measurement, email and SMS platforms, and other providers configured for our store.

You can control cookies through your browser and through any privacy or cookie-preference tools displayed on our website. Blocking some cookies may affect website functionality. Where required by applicable law, we honor legally recognized opt-out preference signals, such as Global Privacy Control, for the browser or device sending the signal.

Email and text message marketing

If you subscribe to marketing emails, we may send product announcements, offers, and other promotional messages. You can unsubscribe using the link in any marketing email. We may still send non-promotional messages relating to your orders, account, or customer-service requests.

If you opt in to receive text messages, we may send recurring transactional or promotional SMS or MMS messages, including cart or checkout reminders. Consent is not a condition of purchase. Message frequency varies, and message and data rates may apply. You may opt out at any time by replying STOP. For help, reply HELP or contact ana@fratrings.com.

How we disclose personal information

We may disclose personal information to:

• Commerce and payment providers, including Shopify and payment processors;
• Production, fulfillment, and shipping providers that manufacture, personalize, package, or deliver orders;
• Technology and business-service providers that provide hosting, analytics, customer support, email, SMS, fraud prevention, security, data storage, and website functionality;
• Advertising and measurement partners that help us market products and measure campaign performance, subject to your choices and applicable law;
• Professional advisers and authorities when reasonably necessary to comply with law or legal process, or to protect customers, our business, or others;
• Parties to a business transaction such as a merger, financing, acquisition, reorganization, or sale of all or part of our business.

We do not sell personal information in exchange for money. Certain uses of advertising cookies or pixels may be considered “sharing,” “targeted advertising,” or a “sale” under some state privacy laws even when no money is exchanged. Where those laws apply, you may opt out as described below.

Data retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to fulfill orders, provide customer service, maintain business and tax records, resolve disputes, enforce agreements, prevent fraud, and comply with law. Retention periods vary based on the type of information and our legal and operational needs.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your privacy rights

Depending on where you live, you may have rights to request access to, correction of, or deletion of your personal information; receive a portable copy; restrict or object to certain processing; opt out of targeted advertising, sale, or sharing; withdraw consent; or appeal a decision regarding your request. You may also have the right not to receive discriminatory treatment for exercising a privacy right.

To submit a request, email ana@fratrings.com with the subject line “Privacy Request.” We may need to verify your identity and request before responding. Where permitted by law, an authorized agent may submit a request on your behalf, but we may require proof of authorization and identity verification.

International data transfers

We are based in the United States, and our providers may process information in the United States and other countries. Where required, we use appropriate safeguards for international transfers of personal information.

Children’s privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

Third-party links and services

The Services may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for those practices.

Changes to this policy

We may update this Privacy Policy to reflect changes to our practices, technology, or legal requirements. We will post the revised policy on this page and update the “Last updated” date. If required by law, we will provide additional notice or obtain consent.

Contact us

For questions, complaints, or privacy requests, contact:

You can learn more about Shopify’s privacy practices at shopify.com/legal/privacy.